MYSTIK® LUBRICANTS ANNOUNCES RENEWAL OF TEAM LAVALLEE TITLE SPONSORSHIP
HOUSTON – (September 10, 2012) – Mystik® Lubricants announced they will renew their title sponsorship of Team LaVallee, which is led by Levi LaVallee, world record holder of the longest snowmobile distance jump and seven-time Winter X Games medalist. This is the company’s second year sponsoring the team, which will include branding, product usage exclusivity, social communications and utilizing LaVallee in advertising campaigns.
“We were incredibly pleased with our first year with Team LaVallee, which was heightened by Levi making his record-breaking 412 foot jump at the Red Bull New Year No Limits event,” said Karl Schmidt, general manager of Mystik Lubricants. “Levi, his riders and mechanics are the perfect representatives of our brand and what it stands for. We value their feedback and when Levi succeeds with jumps like he did on New Year’s Eve, there really can’t be a better testimonial about our product than that.”
Leading the team is LaVallee, who reigns as ISOC’s Fan Favorite for the fourth consecutive year and holds the world record for the longest snowmobile distance jump. The team is excited to announce the addition of Pro Rider Kyle Pallin who will join Pro Lite rider Jake Scott. The Pro Lite rookie on the national circuit secured third place overall last year in Pro Lite points by winning his final race at Lake Geneva, Wis.
“We are really excited to continue working with Mystik Lubricants,” said LaVallee. “Last season was big for us and breaking my distance jump record was a perfect example of how much we demand out of our machines. My pit team can clearly see the difference in our sleds because of Mystik – it continues to ensure the top-quality and clean performance we require.”
About Mystik Lubricants
Tracing its heritage back to 1922, Mystik Lubricants offers specialized performance lubricants that are developed in real-world conditions to meet the unique demand for automotive, on-road fleets, off-road and agriculture equipment and powersports such as personal watercraft, snowmobile, outboard and ATVs. As part of the CITGO lubricants brand portfolio, Mystik Lubricants products exceed industry standards and are available through local retailers, national marketers and online at www.mystiklubes.com. Visit the company website, email firstname.lastname@example.org or call 1-855-4-MYSTIK (469-7845) for more information.
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